The Neuroscience of Original Thought:
Amazing innovative discoveries and original products that improve daily life and make significant advances to the arts and sciences come from the development of creative ideas. But how can the brain generate original thought? In order to answer this issue, cognitive neuroscience research has used many methods, including EEG and MRI, to measure the brain activity during the development of creative ideas. Some of the major discoveries in this discipline are introduced in this chapter: What use does alpha activity provide while thinking creatively? What parts of the brain are activated when new thoughts are produced? How do expansive brain networks interact when doing creative tasks? These results are included into the retrieval, integration/simulation, and evaluation (RISE) neurocognitive process paradigm, which suggests that these three are the primary, distinct neurocognitive processes driving creative thought.
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