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 Putting Creativity to Work: Creative Idea Implementation in Organizations

The generation of innovative ideas does not always guarantee their execution. This study investigates the hypothesis that individuals' drive to put their ideas into action and their capacity to network, or, alternatively, the number of strong ties they retain, influence the relationship between creativity and implementation. Using data from 216 employees and their supervisors, researchers discovered that when individuals expected positive outcomes to be associated with their implementation efforts and when they were skilled networkers or had developed a set of strong "buy-in" relationships, they were able to improve the otherwise negative odds of their creative ideas being realized.

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